Mobile networks are changing...
Artemis may very well change everything we know about current wireless standards on mobile networks in America. Steve Perlman, the founder of the company (and the same man who gave us the amazing OnLive cloud streaming service for gaming) is once again pushing the technical limits of how we interact with the world. The technology is called "pcell" and it's very similar to having your own cell tower in your pocket. No more having to worry about sharing space with other users on random tower sectors in your city because it will no longer matter. You're going to get the maximum speed possible, regardless of any traffic or spectrum sharing. If all goes according to plan, bandwidth throttling will also be a thing of the past.
With the way networks are being built and with the amount of people using them going up daily, the infrastructure is going to be bogged down to some extent regardless of how much load balancing may take place. Again, the infrastructure makes this inevitable. Artemis' pcell however may completely alleviate this in the future and usher in a new platform for mobile networks worldwide because it thrives off of the given spectrum's interference.
The only issue I really see with this right now is the man at the helm. Steve Perlman was the innovator behind the OnLive game streaming network and his ego was devastating to it's growth. Greed ultimately came to be what cost hundreds if not more their jobs when he demanded more money from all the top publishers in the industry for the privilege of streaming their games through his service. It is my sincerest hope that he's not blinded by that same ailment yet again. That being said, I've worked on wireless mobile networks the good part of the last four years and if this ultimately ends up being the case, everybody wins. In the grand scheme of things, it is the very satisfied customer that will ultimately drive business.